[London, United Kingdom, 12th May 2025]
Relltek, a leader in strategic IT hardware lifecycle services, is pleased to announce its rebrand to RTK Group.
After eight years as Relltek, RTK’s updated identity reflects the organisation’s continued growth and the expansion of its global entities, service portfolio, and customer reach. The rebrand marks a strategic evolution, reinforcing RTK Group’s position as a trusted partner to enterprise and public sector clients seeking robust, end-to-end IT asset lifecycle solutions — delivered with a focus on sustainability, cost optimisation, and digital transformation.
“The RTK rebrand represents far more than a new name or visual identity — it marks a refinement of the services clients and partners already know and value. RTK’s commitment to exceptional service remains unchanged, but our focus is sharper than ever. We are evolving to match our global expansion, recognising the consolidation of our worldwide entities, to deliver even greater impact through customer-centric solutions that champion IT innovation, sustainability, and circular economy principles.” Commented Ross Ellis, RTK Group CEO
While RTK’s brand has evolved, its team, values, and commitment to empowering clients worldwide remains constant. This rebrand reflects the continued development of key service areas — including cloud migration acceleration, IT asset disposal, hardware and software procurement, data centre optimisation, and smart workplace solutions — all enhanced to deliver increased value throughout the IT asset lifecycle.
The transition to RTK Group underscores the organisation’s expanded presence in key international markets and builds on the strong foundation established under the Relltek name. Clients can expect a seamless transition with no disruption to existing projects or partnerships.
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